Privacy Policy

1. Who We Are

The Simple Heart Initiative (“Simple Heart,” “we,” “us,” or “our”) is a 501(c)(3) nonprofit organization. We operate this website at simpleheart.org and may send SMS messages to individuals who have opted in to receive communications from us. Our contact email is info@simpleheart.org.

2. Information We Collect

We collect information you provide directly to us, including:

• Name and email address when you subscribe to our newsletter
• Phone number when you opt in to receive SMS updates
• Name, email, and message when you contact us via our contact form
• Information you submit when signing up to volunteer through our campaigns

We also collect basic usage data through standard web server logs (IP address, browser type, pages visited) to help us maintain and improve our website.

3. SMS Messaging

If you opt in to receive SMS messages from The Simple Heart Initiative, the following terms apply:

• Opt-in: You may opt in by submitting your phone number through one of our campaign sign-up forms, which will include a clear disclosure that you are agreeing to receive SMS messages.
• Message types: We may send you updates about our campaigns, rescue actions, events, organizing tips, and other mission-related information.
• Message frequency: Message frequency varies. We typically send no more than a few messages per week during active campaigns.
• Message and data rates may apply. Standard message and data rates from your mobile carrier may apply to messages we send you.
• Opt-out: You may opt out at any time by replying STOP to any message we send. After opting out, you will receive one final confirmation message and no further messages.
• Help: Reply HELP to any message for assistance, or contact us at info@simpleheart.org.
• No sharing of mobile numbers: Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes at any time. We will not sell, rent, or trade your mobile phone number. Mobile opt-in data and consent will not be shared with any third party.

4. How We Use Your Information

We use the information we collect to:

• Send you newsletters, updates, and campaign information you have requested
• Respond to your inquiries and communications
• Coordinate volunteer activities and rescue operations
• Improve our website and communications
• Comply with legal obligations

5. Information Sharing

We do not sell, rent, or trade your personal information to third parties. Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. We may share your information only in the following limited circumstances:

• With service providers who assist us in operating our website or sending communications (such as email or SMS platforms), who are bound by confidentiality obligations
• If required by law, court order, or governmental authority
• To protect the rights, property, or safety of Simple Heart, our supporters, or the public

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, or as required by law. If you opt out of SMS communications, we will remove your phone number from our active messaging lists promptly, though we may retain a record of your opt-out to ensure we honor your preference.

7. Security

We take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the Internet is completely secure.

8. Children's Privacy

Our website and communications are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated policy on this page with a new “Last updated” date. Continued use of our website or communications after such changes constitutes your acceptance of the updated policy.

10. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at: